Hill & Sons

The goal of this project was to design a logo as well as branding for an alcoholic beverage. The only direction we were provided was the name of the company, Hill and Sons. This meant that we were given full creative freedom for all other aspects of this piece, and I chose to focus on an audience who had a similar level of knowledge of alcohol to me (which is next to none) and mainly only bought beer if it had an interesting label. After brainstorming ideas, I decided upon one that focused on mythological women who were seen as dangerous or deadly.